This Lululemon brand audit poster was designed to explore and communicate the brand’s core identity through a cohesive, foldable format. After studying Lululemon’s brand guidelines, I focused on translating their visual rules, tone, and messaging into a clear and engaging layout that highlights their values, mottos, and overall brand philosophy. The goal was to create something that not only informs but also feels true to the brand’s clean, intentional aesthetic. The reverse side extends this idea into a more expressive poster, capturing the energy and lifestyle associated with Lululemon while still staying aligned with their visual language.